Opportunity Information: Apply for 2023 01
The Market Access Program (MAP) is a U.S. Department of Agriculture (USDA) grant program run through USDA Foreign Agricultural Service (FAS) Global Programs that helps U.S. agricultural groups build, keep, or grow overseas markets for U.S. agricultural commodities and products. The program works on a cost-share basis, meaning the government shares eligible marketing and promotion costs with selected participants rather than covering the full amount. Funding can support both generic promotion (promoting a commodity category broadly, such as U.S. apples or U.S. dairy) and brand promotion (supporting branded marketing efforts), with most activities occurring outside the United States. That said, some costs tied to export promotion can be reimbursable even if the activity takes place domestically, as long as it supports the export market development purpose.
Awards are competitive and applications are reviewed using evaluation criteria described in MAP regulations and the funding notice. FAS enters into agreements with eligible participants to jointly fund marketing and promotional activities across many agricultural sectors. Nearly all U.S. agricultural commodities are eligible, with tobacco specifically excluded. The program is designed to support commercial export market outcomes, so proposals are expected to be more than short-term advertising pushes; they should present a clear strategy for building demand and market presence over time.
A central theme in how FAS decides what to fund is performance and accountability under the Government Performance and Results Act (GPRA) of 1993. In practice, that means applicants are expected to lay out a long-term trade strategy, show strong and broad producer representation (along with relevant industry participation), and propose a timeline that allows results to be tracked at defined intervals. Competitive proposals typically include measurable objectives, such as quantifiable goals tied to specific products, markets, or countries, so progress can be monitored and evaluated rather than described only in general terms. MAP participants are expected to follow GPRA requirements along with USDA monitoring and evaluation guidance, which reinforces the focus on measurable outcomes and documented results.
FAS also emphasizes sector-wide benefits and fairness. The program is structured so that the benefits of the funded promotions are intended to be available across the agricultural sector involved, rather than structured in a way that gives one company or entity an unfair competitive edge or exclusive benefit. This idea influences how FAS allocates resources and selects applicants, with preference for proposals that demonstrate they can deliver broad market-development value and align with USDA and FAS goals and objectives.
For this specific opportunity listing, the funding instrument is a grant and the opportunity category is discretionary. The CFDA number is 10.601. Eligible applicants include state governments and other eligible entities as described in the notice (the listing references an additional eligibility section for details). The opportunity was created March 18, 2022, with an original closing date of May 20, 2022. The award ceiling is $20,000,000, and the opportunity anticipated about 70 awards.Apply for 2023 01
- The Department of Agriculture, Global Programs in the agriculture sector is offering a public funding opportunity titled "Market Access Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.601.
- This funding opportunity was created on Mar 18, 2022.
- Applicants must submit their applications by May 20, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $20,000,000.00 in funding.
- The number of recipients for this funding is limited to 70 candidate(s).
- Eligible applicants include: State governments, Others (see text field entitled Additional Information on Eligibility for clarification).
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| Meat and Poultry Inspection Readiness Grant Apply for USDA AMS TM MPIRG G 22 0001 Funding Number: USDA AMS TM MPIRG G 22 0001 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $200,000 |
| AL NRCS Technical Outreach and Education FY22 Apply for USDA NRCS AL CTA 22 NOFO0001182 Funding Number: USDA NRCS AL CTA 22 NOFO0001182 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $60,000 |
| Alabama NRCS Technical Outreach and Education for FY2022 Apply for USDA NRCS AL CTA 22 NOFO00011292 Funding Number: USDA NRCS AL CTA 22 NOFO00011292 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $60,000 |
| Conservation Innovation Grants New Hampshire State Program Apply for USDA NRCS NH CIG NOFO0001146 Funding Number: USDA NRCS NH CIG NOFO0001146 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $200,000 |
| USAID/Honduras Agricultural Enterprise Development Alliance Activity Apply for 72052222RFA00002 Funding Number: 72052222RFA00002 Agency: Agency for International Development, Honduras USAID-Tegucigalpa Category: Agriculture Funding Amount: $7,000,000 |
| FY 2022 Scientific Cooperation Research Program Apply for USDA FAS 10961 0700 10 22 0001 Funding Number: USDA FAS 10961 0700 10 22 0001 Agency: Department of Agriculture, Scientific Cooperation and Research 10.961 Category: Agriculture Funding Amount: $50,000 |
| The Gus Schumacher Nutrition Incentive Program - Produce Prescription Program Apply for USDA NIFA FINI 009061 Funding Number: USDA NIFA FINI 009061 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $500,000 |
| The Gus Schumacher Nutrition Incentive Program Competitive Grants Program Apply for USDA NIFA FINI 009063 Funding Number: USDA NIFA FINI 009063 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $15,000,000 |
| FY 2022 Scientific Exchanges Program Apply for USDA FAS 10620 0762 10 22 0001 Funding Number: USDA FAS 10620 0762 10 22 0001 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $500,000 |
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| International Agricultural Education Fellowship Program (CA) Apply for USDA FAS 10619 0762 10 22 0004 Funding Number: USDA FAS 10619 0762 10 22 0004 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $1,000,000 |
| Engagement with Asia and Regional Economic Communities to Promote Alignment of MRL Standard Setting Bodies Apply for USDA FAS 10960 0700 10 22 0018 Funding Number: USDA FAS 10960 0700 10 22 0018 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $250,000 |
| FY 2022 Faculty Exchange Program-Philippine and Vietnamese Veterinary Science Apply for USDA FAS 10613 0700 10 22 0001 Funding Number: USDA FAS 10613 0700 10 22 0001 Agency: Department of Agriculture, Faculty Exchange Program 10.613 Category: Agriculture Funding Amount: $500,000 |
| Engagement with Asia and Regional Economic Communities to Promote Alignment of MRL Standard Setting Bodies Apply for USDA FAS 10960 0700 10 22 0023 Funding Number: USDA FAS 10960 0700 10 22 0023 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $250,000 |
| Meat and Poultry Intermediary Lending Program Apply for RD RBS 22 01 MPILP Funding Number: RD RBS 22 01 MPILP Agency: Department of Agriculture, Rural Business-Cooperative Service Category: Agriculture Funding Amount: $15,000,000 |
| Conservation Reserve Program Access and Engagement Assessment Apply for USDA FSA MULTI CRP 22 NOFO0001210 Funding Number: USDA FSA MULTI CRP 22 NOFO0001210 Agency: Department of Agriculture, Farm Service Agency Category: Agriculture Funding Amount: $1,000,000 |
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