Opportunity Information: Apply for PD SEOUL FY22 01 SOI
The U.S. Department of State, through the U.S. Mission to South Korea (U.S. Embassy Seoul), released a discretionary funding opportunity titled "Request for Statement of Interest (ROK Seoul - FY2022)" (Funding Opportunity Number: PD SEOUL FY22 01 SOI). The notice invites organizations and individuals to submit a short Statement of Interest (SOI) for public diplomacy-style programs that strengthen the U.S.-Republic of Korea (ROK) alliance and increase understanding of U.S. policy and perspectives among key audiences in Korea. The opportunity is explicitly subject to the availability of funding, and awards may be issued as grants, cooperative agreements, or other instruments depending on the program design and the level of U.S. government involvement.
Funding for the competition totals $200,000, with an award ceiling of $100,000 and an award floor of $1,000. The Embassy anticipates making roughly 5 to 10 awards. The application deadline for the SOI stage was May 6, 2022 at 11:59 p.m. GMT+9. Eligible applicants include U.S.-based nonprofits with 501(c)(3) status (other than institutions of higher education), individuals, and certain other eligible entities as described in the full eligibility language. The funding is cataloged under CFDA/Assistance Listing 19.040, which is typically associated with public diplomacy and related State Department programming.
A key feature of this opportunity is that it uses a two-step process. Applicants do not submit a full proposal at the outset. Instead, they first submit a concise SOI of about 1 to 3 pages that clearly explains the program concept and objectives at a high level. The SOI is screened and reviewed for merit, and only selected applicants are invited to develop and submit a full proposal in the second step. The full proposals then undergo a second merit review before final funding decisions are made. In practical terms, the SOI is meant to reduce upfront burden by allowing applicants to test the viability of an idea before investing time in a full, detailed application package.
Across all program areas, the Embassy emphasizes that projects must include an American element and should promote understanding of U.S. policy and perspectives. The program objectives focus on strengthening the U.S.-ROK alliance through innovative programming, highlighting shared democratic values, and emphasizing areas of policy overlap such as the U.S. Indo-Pacific Strategy and Korea's New Southern Policy/Strategy. The solicitation also highlights the U.S. government commitment to diversity, inclusion, equity, and accessibility, signaling that strong submissions should show inclusive participant recruitment and accessible program design.
The Embassy outlines five program areas that applicants can propose under. The first area seeks innovative programs that advance the U.S.-ROK alliance, with priority given to proposals that engage audiences outside Seoul. Target audiences include key influencers such as regional media, civil society leaders, and regional/local government members, as well as broader regional media consumers reached via traditional and social media. This area also welcomes youth leaders ages 18-25, students interested in studying in the United States, alumni of U.S. government exchange programs, and alumni of U.S. universities or other higher education institutions.
The second area supports U.S.-Korea exchanges focused on international human rights, especially gender equity and LGBTQI rights, with a preference for programs that send Koreans to the United States. Intended participants include a mix of key influencers (for example regional media, civil society leaders, religious leaders, and regional government members) as well as emerging leaders across different sectors. The exchange angle suggests programming such as delegations, study tours, professional exchanges, or structured dialogues that connect stakeholders in both countries.
The third area is framed around the 140th anniversary of diplomatic relations between Korea and the United States and focuses on connecting American and Korean youth leaders around shared democratic values. The solicitation specifically calls out themes like freedom of speech, freedom of information, and healthy debate in diplomacy. Priority goes to programs engaging more than 30 participants or audiences outside Seoul. The main audiences are youth ages 16-18 in Korean high schools and young adults ages 18-29 in Korean universities or recent graduates, including potential members of affinity groups.
The fourth area supports programs linking Korean and U.S. climate activists and environmental leaders to advance both countries' commitments to combating climate change, again with priority for projects that engage more than 30 participants or audiences outside Seoul. Target groups include key influencers (regional media, civil society leaders, and local government members) and emerging leaders in the environmental protection movement. The Embassy is clearly looking for cross-border relationship-building and practical collaboration, not just general awareness activities.
The fifth area focuses on public outreach that explains how the U.S. Indo-Pacific Strategy benefits Korea and even affects ordinary Koreans' daily lives. The notice notes that while foreign policy elites may understand alignment between the Indo-Pacific Strategy and Korea's New Southern Policy, these concepts can feel abstract to non-experts. As a result, programs under this area are expected to build a campaign-like approach that translates policy into relatable messages for the general public. Participants and implementers may include experts in campaigning and marketing who can reach everyday Koreans as well as non-foreign policy elites, using effective toolkits delivered through virtual and/or in-person methods.
Overall, this funding opportunity is best read as a call for practical, audience-driven public diplomacy programs that connect U.S. and Korean people and institutions in ways that reinforce the alliance, emphasize shared democratic and human rights values, and address current global priorities like climate change and Indo-Pacific cooperation. Strong SOIs would typically present a clear objective, a plausible audience strategy (especially outside Seoul where prioritized), an explicit American component, and a realistic plan for delivering measurable engagement or learning outcomes within the requested budget range.Apply for PD SEOUL FY22 01 SOI
- The Department of State, U.S. Mission to South Korea in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Request for Statement of Interest (ROK Seoul - FY2022)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Apr 08, 2022.
- Applicants must submit their applications by May 06, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Individuals, Others (see text field entitled Additional Information on Eligibility for clarification).
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